Sally is an engineer-turned product designer.
Experienced in taking AI & ML products from 0 to 1, creating design systems from scratch, and working as the solo designer in product teams.
B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Sally is an engineer-turned product designer.
Experienced in taking AI & ML products from 0 to 1, creating design systems from scratch, and working as the solo designer in product teams.
B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Sally is an engineer-turned product designer.
Experienced in taking AI & ML products from 0 to 1, creating design systems from scratch, and working as the solo designer in product teams.
B.S. Computer Science at Brown, M.HCI. Human-Computer Interaction at Carnegie Mellon.

Revamping Contenda’s video-to-blog experience
How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.

Retention
+82%
New registrations
+500%
Revamping Contenda’s video-to-blog experience
How I transformed Contenda's legacy flows to a fluid login and video submission experience to drive growth and retention.
Retention
+82%
New registrations
+500%
Creating Contenda's inaugural design system
How I advocated for and created Contenda's first design system through consistency, accessibility, and efficiency lenses.

Accessibility
+90%
Efficiency
x5
Creating Contenda's inaugural design system
How I advocated for and created a design system prioritizing consistency, accessibility, and efficiency
Accessibility
+90%
Efficiency
x5
Enhancing engagement in UHG's employee wellness programs
How I designed a wellness habit-building dashboard to increase Optum (part of UHG) employees' uptake of wellness initiatives

User trust
+77%
New design guidelines
+6
Designing an auditing and discussion platform for Machine Learning biases
How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases .
Coming soon

Task completion
+50%
User acquisition
+300%
Designing an auditing and discussion platform for Machine Learning biases
How I designed a new information architecture, auditing flow, and forum for everyday users to learn about ML biases
Coming soon
Task completion
+50%
User acquistion
+300%
Experience
Experience
Product Designer
Product Designer
Product Designer
Contenda
Contenda
Contenda
Mar 2023 - Present
Mar 2023 - Present
UX Researcher & Designer
UX Researcher & Designer
NSF & UHG
NSF & UHG
NSF & UHG
Sep 2021 - Aug 2022
Sep 2021 - Aug 2022
UX Resesarcher (Internship)
UX Resesarcher (Internship)
UX Resesarcher (Internship)
KAIST Interaction Lab
KAIST Interaction Lab
KAIST Interaction Lab
Dec 2019 - Feb 2020
Dec 2019 - Feb 2020